I loved the arty touches at the recently opened W Hotel Austin. The Bedouin style blue and red pillows made lounging around fun and relaxing but I wonder how long the white faux leather tables and chairs will last.
Some of the W hotels designs are surprisingly discreditable when you look at the bright kindergarten like colors. The W Austin has applied the bold colors more tastefully than the W San Diego CA. Though it is more luxurious and more adult than the Aloft branded hotels that are like teen dream hang outs.
Though, In my opinion the W Hotel that I enjoy best, is the W South Beach Miami because the contemporary luxury, is most appreciated when I’m on vacation, as palm trees sway to a salsa beat, nosh at the chic cozy Mr. Chow and Soleá, mingleing across six cool bars, lingering in the W Living Room, being pampered at Bliss Spa.All that cool is enjoyable. The hotel lounge named “the Living Room” is the perfect tranquil color for the beach blue with white.
Starwood’s W Hotels has appointed Jenné Lombardo, entrepreneur and style maven, as its new Global Fashion Director. W Hotels is definitely a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world.
Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien said “Jenné Lombardo’s international outlook is what is needed. Prior to working with M.A.C. & Milk, Lombardo worked on Special Events at M.A.C., where she launched projects with celebrities and artists, including the Viva Glam campaign with Lady Gaga, Gwen Stefani, on a global level.
W Hotels has been engaged with the world of fashion, from its Backstage VIP Lounge at Mercedes-Benz Fashion Week to its various collaborations with fashion fixtures, including Simon Doonan, Michael Kors, and Diane von Furstenberg. W has also redefined traditional hotel retailing with the creation of W Hotels The Store, trendsetting boutique stores that sell designer apparel such as the aforementioned Global Glam collection as well as jewelry, accessories, home and design items in W Hotels around the world, online, and through the W Hotels iPhone application. Beyond the brand initiatives, W Hotels around the globe have also been engaged in fashion over the past years, whether from the W Lounge at ELLE Fashion Week in Bangkok to the launch of the exclusive James Small-designed Insider belt for W London – Leicester Square.
W Hotels have been announced for Paris, Guangzhou, Singapore, Milan, Shanghai, Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, and Sante Fe, Mexico, while upcoming W Retreats include Verbier and Mexico’s Riveria Maya
Fashion is indeed an interesting part of W Hotels but most of the W Hotels that I have stayed at, would look nice with any furnishings because they are housed in modern, high ceiling buildings. Some of the W hotels make me think that they were designed by VERY young designers because they lack the harmony and luxury of beautiful pieces of solid furniture that you find at a Luxury Collection hotel or a Four Seasons.
Este destino: W Hotel South Beach Miami; Mientras las palmeras se balancean al ritmo de la salsa, disfruta de una comida en el moderno Hotel, socializa en los seis bares espléndidos, descansa en la sala de estar Living Room, mímate con el Spa Bliss®, diviértete en el sol. Vive la vida W, desde Nueva York hasta Londres,y Hollywood hasta South Beach